Saturday

15-03-2025 Vol 19

Will Finnair’s New CEO Soar or Stall in Turbulence?

Will Finnair’s New CEO Soar or Stall in Turbulence?

Flying High with a Fresh Perspective

When it comes to navigating the skies, Finnair’s newly minted CEO, Turkka Kuusisto, has the wind at his back and a flock of ideas ready to take off. While most CEOs might be trapped in a conference room, Kuusisto has his eyes set on cruising altitude—yep, this guy has a plane to catch! But with the airline industry notoriously tricky, one might wonder: will he be piloting to success or fumbling around like a first-time flyer?

Time to Raise the Stakes

Kuusisto isn’t just your average suit in a corner office. No, this guy is on a mission: to turn Finnair from a shiny but sleepy airline into the show-stealer of Scandinavian skies.

His plans? Buckle up; they are ambitious!

  • Revamp customer service—because let’s face it, no one wants a stewardess who seems like they just finished a shift at the DMV.
  • Modernize fleet—Time to trade in those “vintage” jets that haven’t seen a makeover since the ‘90s.
  • Focus on sustainability—because Mother Nature deserves a first-class ticket too.
  • Will the Flight Plan Work?

    Of course, there are clouds on the horizon. Kuusisto must maneuver through a market recovering from the turbulence brought on by global events. But with a smart approach and perhaps a touch of humor, he just might land Finnair back in the skies of profitability.

    So, will Kuusisto soar to success, or will he stall out at cruising altitude? One thing’s for certain: in the world of aviation, it’s never a straight path to the destination, so fasten your seatbelts, folks—this ride is just about to get entertaining!

    thesummit

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